Portrait of Refat
refatul.

Hello!

— it’s Refat, Product Designer

About me

Designing Clear Digital Experiences with Intention

I turn ideas into thoughtful product experiences that look distinct, feel effortless, and help people get where they need to go.

Selected Works

Information

I believe every pixel, interaction and flow tells a story that elevates the experience and drives impact.

View CV
Currently
Lead UI/UX Designer (2023-present)TheSoftKing Limited, Dhaka, Bangladesh
Also
Lead UI/UX Designer (2025-present)OvoSolution · TheSoftKing venture
Education
BBA in MarketingNorth South University,
Certification
Google UX Design Professional CertificateUX Leadership (Ostad)
Recognised
Guest SpeakerNASA Space Apps Bootcamp ‘25
Impact
20+ products designed · 10,000+ software sales supported450+ marketplace sales generated through four commercial mobile products

Clarity is a
competitive edge.

I bring product thinking, visual craft, and a practical delivery mindset to every stage of the work.

01

Product direction

Turning fuzzy opportunities into focused product goals, flows, and priorities.

02

Experience design

Designing clear journeys and intuitive interfaces for web and mobile products.

03

Design systems

Creating reusable foundations that make teams faster and products more consistent.

From a good questionto a great product.

  1. 01 / Discover

    Find the real problem

    I listen closely to people, business goals, and the context around the product.

  2. 02 / Define

    Make the path obvious

    I shape the information, flows, and visual direction into a clear plan for the team.

  3. 03 / Deliver

    Ship with confidence

    I prototype, refine, and partner with developers to create details that feel effortless.

Writing & ideas.

Thoughts on AI, product design, and the changing role of designers.

Selected writing